Vogue Scandinavia

Vogue Scandinavia commissioned the artist duo Alexandrov Klum to create the cover shoot and a unique work of art for Issue 1, featuring Greta Thunberg. Iris and Mattias Alexandrov Klum have a purpose. Through their artistry, they aspire to bring mankind and nature closer together. This specially commissioned art work for Vogue Scandinavia unifies the three components of nature, wildlife, and mankind through a multimedia experience of photography, audio-visuals, and text. After shooting the wildlife and the natural environment, Alexandrov Klum, then shot the fashion feature, combining influences from the landscape in the fashion selection.

Cover Shoot

With the natural environment and sustainability being part of the magazine’s core values, it was important that the person chosen to represent humanity on the cover, was someone who fits these values. So who better than Sweden’s own Greta Thunberg. Greta spent a day in the woods outside of Stockholm with Alexandrov Klum to create this issue’s cover. “This project is about opening the door to the sensation of becoming one with nature,” says Iris Alexandrov Klum. “It’s about changing mindsets, not through fear but through spirituality and understanding”.